Successful IT Marketing: Case Studies

Learn how Realtime Publishers has helped leading software and IT service providers such as ScriptLogic, AlterPoint, and NetPro attract new prospects and generate qualified demand within their target IT professional audience.

> Integrated Research
> ScriptLogic
> AlterPoint
> NetPro

Integrated Research Case Study “When we decided to go ahead with the IP telephony eBook, we were unsure how the ROI would stack up. I am pleased to say that the eBook was very successful and far exceeded our lead generation and ROI expectations.” - Mike Goodman, Global Marketing Manager, IR   Excerpt "...More than 5,200 IT professionals registered to receive The Definitive Guide© to Successful Deployment of VoIP and IP Telephony. In terms of attracting Integrated Research’s target audience, 51% of the respondents either used VoIP and/or IP telephony, or were considering a move towards VoIP and/or IP telephony. 63% of respondents were employed in the desired mid- to enterprise-level category range....."     ScriptLogic Case Study "In terms of lead generation, the books have done a tremendous job of creating an open-ended conversation between our sales reps and the IT professional audience." - Christopher Harris, Marketing Manager, ScriptLogic   Excerpt "...Placement of the eBooks on Realtime Nexus Digital Library delivered tremendous results, yielding more than 16,000 qualified leads for ScriptLogic. The average cost per lead for the program was calculated to be around $16 per qualified lead!...."     AlterPoint Case Study “In comparison with other campaign deliverables, the leads generated from our sponsored Realtime Publishers eBook had a much higher conversion rate into qualified opportunities. In fact, several of our largest deals originated from eBook leads.” - Shanel Vandergriff, Director of Marketing, AlterPoint   Excerpt: "...In terms of lead generation, Vandergriff reported that AlterPoint captured more than 20,000 IT-related leads during the campaign, which could be followed-up on by an inside sales organization as well as by AlterPoint's channel partners...."     NetPro Case Study “This is the most powerful marketing program this company has ever seen. And because the eBook will be available on our site for two years, we’re confident that it has only just begun to bring results.” - Christine McDermott, Director of Marketing, NetPro   Excerpt: "...NetPro is thrilled to already see direct revenue from the eBook. In addition, more than ten thousand quality eBook leads have been added to the NetPro sales pipeline. These numbers will only increase during NetPro's two year exclusive license to host the eBook..."   For more information, download our media kit or email us at info@realtimepublishers.com